The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education

By Rachel Reuben

Colleges and universities are beginning to embrace social media and realizing the potential power and implications for using it as a component of their overall marketing mix. This guide will introduce you to some of the more popular forms of social media, including Facebook, MySpace, YouTube, Flickr, Twitter, blogs, and del.icio.us. 148 colleges and universities responded to a survey in July 2008 answering what social media they are using most, how they are using it to reach their target audiences, and which department(s) at the college are responsible for maintaining it. This guide will review existing literature available in this subject area, identify implications for and against using social media, and discuss best practices, recommendations and considerations for higher education marketers.

Interesting findings: It’s a simple guide to social media and its common uses in education.. The paper show different categories for the online tools adopted in education, statistics and case study.

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